Digital Alarms a
Customer
Success Story:
Digital Alarms is an alarm installation and monitoring company located near Moline,
Illinois. In recent years, Digital Alarms had noticed a decline in results from their telemarketing and direct mail
advertising campaigns. Always seeking new and innovative ways to market their business, Digital Alarms looked online. They built a website and invested in search marketing. Digital Alarms achieved
respectable results, but they knew they could do better.
The Challenge To create a design that instilled the utmost of consumer trust yet remained friendly
and inviting. Digital Alarms needed a distinctive look that would set them apart from their competition.
The design had to be highly user friendly, enabling different types of customers to get to the
information they needed in a single click.
The Solution Programming Services recommended updating the look of the site and re-organizing it to highlight Digital Alarms most profitable products. The site launched eight weeks later featuring a design the
owner of Digital Alarms declared was “best in Moline.” The streamlined navigation also enabled Digital Alarms
best clients to get the information they needed fast.

The Results
After four months, Digital Alarms owner reported that the company profits made a sharp increase, equaling more than 6 times the
investment of the new site. While site traffic remained the same, lead generation had jumped significantly. The main
reason sited for the dramatic increase in profits was not just more leads, but that the new best-in-class.